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The Congruence Effects of the Personality Dimensions of Sporting Events and Brands on Brand Attitudes
- Authors
- 이형석
- Issue Date
- 11-Oct-2019
- Place
- 서원대학교
- Conference Name
- 2019 한국광고학회 추계정기학술대회
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Related Researcher
- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)