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SNS상에서 유명인 광고모델 속성에 따른 광고효과 연구
- Authors
- 이형석
- Issue Date
- 14-Jun-2019
- Place
- 성균관대학교 경영관
- Conference Name
- 2019 한국엔터테인먼트학회 여름철 정기학술대회
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Related Researcher
- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)