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의미연결망분석과 토픽 모델링에 기반한 광고PR 분야 소셜 미디어 연구 동향

이형민; 박진우; 이진균

ArticleIssue Date2020Citation광고PR실학연구, v.13, no.1, pp.130 - 158Publisher한국광고PR실학회

소셜 미디어를 통한 공중의 최고경영자에 대한 사회적 실재감 인식이 공중 관계성과 조직체 평판에 미치는 영향

정지연; 박노일

ArticleIssue Date2014Citation한국언론학보, v.58, no.6, pp.393 - 418Publisher한국언론학회

조직체 최고경영자 트위터를 통한 선제적 위기정보공개전략 연구

박노일; 정지연; 김보경

ArticleIssue Date2013Citation홍보학연구, v.17, no.2, pp.133 - 157Publisher한국PR학회

CEO 트위터 사과메시지의 위기관리 효과: 트위터 사과여부, 사과주체, 감성적 소구를 중심으로

박노일; 한정호; 정지연

ArticleIssue Date2012Citation광고학연구, v.23, no.3, pp.85 - 108Publisher한국광고학회

트위터 공간의 자정 행위자는 누구인가? - 트위터 이용자 속성과 이용행태 및 리트윗 행위동기를 중심으로

박노일; 정지연; 이지혜

ArticleIssue Date2012Citation미디어 경제와 문화, v.10, no.3, pp.89 - 128

PREDICTORS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON FACEBOOK

ArticleIssue Date2016CitationSOCIAL BEHAVIOR AND PERSONALITY, v.44, no.11, pp.1839 - 1850PublisherSOC PERSONALITY RES INC

RECOGNITION IN SOCIAL MEDIA FOR SUPPORTING A CAUSE: INVOLVEMENT AND SELF-EFFICACY AS MODERATORS

Kim, Sojung; Um, Nam-Hyun

ArticleIssue Date2016CitationSOCIAL BEHAVIOR AND PERSONALITY, v.44, no.11, pp.1863 - 1877PublisherSOC PERSONALITY RES INC

Information networks and social media use in public diplomacy: a comparative analysis of South Korea and Japan

Park, Se Jung; Lim, Yon Soo

ArticleIssue Date2014CitationASIAN JOURNAL OF COMMUNICATION, v.24, no.1, pp.79 - 98PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

How Does Celebrity-Based Brand Endorsement Work in Social Media?-The Instagram Context open access

ArticleIssue Date2022CitationSOCIAL SCIENCES-BASEL, v.11, no.8PublisherMDPI

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

Zhu, Haiyun; Kim, Mikyoung; Choi, Yung Kyun

ArticleIssue Date2022CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.41, no.5, pp.948 - 969PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

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