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외식 프랜차이즈 브랜드에 대한 중국 소비자들의 브랜드 선정에 관한 연구
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유재원
; 노해란;
박주영
Article
Issue Date
2015
Citation
기업경영연구, v.22, no.3, pp.1 - 22
Publisher
한국기업경영학회
서비스접점 차원이 고객의 서비스 참여에 미치는 영향: 공정성인식의 매개효과를 중심으로
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신호성;
유재원
Article
Issue Date
2014
Citation
기업경영연구, v.21, no.4, pp.1 - 20
Publisher
한국기업경영학회
기업 고객자산의 속성이 고객 열의 행동에 미치는 영향: 통합적 모델 연구
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신호성;
유재원
Article
Issue Date
2015
Citation
기업경영연구, v.22, no.5, pp.389 - 412
Publisher
한국기업경영학회
서비스 종업원과 물리적 환경간의 상호작용이 고객시민행동에 미치는 영향: 고객가치의 매개역할을 중심으로
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박참다운;
유재원
Article
Issue Date
2017
Citation
기업경영연구, v.24, no.2, pp.153 - 177
Publisher
한국기업경영학회
은행 고객의 관계혜택이 고객-기업 동일시와 고객참여에 미치는 영향: 고객 역할 명확성의 조절효과
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권미영;
유재원
Article
Issue Date
2016
Citation
기업경영연구, v.23, no.3, pp.25 - 56
Publisher
한국기업경영학회
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Park, Ju Young
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Brand Selection
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Chinese Consumers
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