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외식 프랜차이즈 브랜드에 대한 중국 소비자들의 브랜드 선정에 관한 연구
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유재원
; 노해란;
박주영
Article
Issue Date
2015
Citation
기업경영연구, v.22, no.3, pp.1 - 22
Publisher
한국기업경영학회
프랜차이즈 조직 내 신뢰형성 선행요인에 대한 문헌 고찰 연구
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곽원준
; 정지철;
박주영
Article
Issue Date
2015
Citation
기업경영연구, v.22, no.6, pp.285 - 305
Publisher
한국기업경영학회
1
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Yoo, Jae won
1
Kwak, Won Jun
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Subject
Brand Categorization
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Brand Selection
1
Chinese Consumers
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Communication
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Competitive Effect
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Conflicts
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Dependence
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Fast-food Franchise
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Formalization
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