ScholarWorks@Soongsil University

European Journal of Marketing

Journal Title

  • European Journal of Marketing

ISSN

  • P 0309-0566 | 0309-0566

Publisher

  • Emerald Group Publishing Ltd.
  • Emerald

Listed on(Coverage)

JCR2008-2019
SJR2006-2019
CiteScore2011-2019
SSCI2010-2021
A & HCI2010
SCOPUS2017-2020

Active

  • Active

    based on the information

    • SCOPUS:2020-10

Country

  • ENGLAND

Article List

1 - 5 out of 5 results.

Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platformsGo to Link

Kim, Dong Hoo; Lee, So Young; Sung, Yoon Hi; Um, Nam-Hyun

ArticleIssue Date2022CitationEUROPEAN JOURNAL OF MARKETING, v.56, no.8, pp.2369 - 2390PublisherEMERALD GROUP PUBLISHING LTD
Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks

Song, Reo; Moisio, Risto; Kang, Moon Young

ArticleIssue Date2021CitationEUROPEAN JOURNAL OF MARKETING, v.55, no.6, pp.1724 - 1746PublisherEMERALD GROUP PUBLISHING LTD
Frontline employee authenticity and its influence upon adaptive selling outcomes: Perspectives from customers

Yoo, J.; Arnold, T.

ArticleIssue Date2019CitationEuropean Journal of Marketing, v.53, no.11, pp.2397 - 2418PublisherEmerald Group Publishing Ltd.
Customer power and frontline employee voice behavior

Yoo, Jaewon

ArticleIssue Date2017CitationEUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.238 - 256PublisherEMERALD GROUP PUBLISHING LTD
Promoting boundary-spanning behavior among service personnel

Yoo, Jaewon (Jay); Arnold, Todd J.; Frankwick, Gary L.

ArticleIssue Date2014CitationEUROPEAN JOURNAL OF MARKETING, v.48, no.9-10, pp.1626 - 1647PublisherEMERALD GROUP PUBLISHING LIMITED
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