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Results 1-4 of 4 (Search time: 0.032 seconds).
인터넷쇼핑몰의 과다한 가격할인 및 선착순경매가 소비자의 구매의도에 미치는 영향에 관한 연구
문태현;
박주영
Article
Issue Date
2007
Citation
정보처리학회논문지D, v.14, no.4, pp.395 - 406
Publisher
한국정보처리학회
광고 카피테스팅의 타당성과 효과적 방법에 관한 연구
김근배
;
전홍식
Article
Issue Date
2009
Citation
e-비즈니스연구, v.10, no.5, pp.145 - 164
Publisher
국제e-비즈니스학회
희소성메시지에 대한 가격정보 프레이밍 및 준거가격 수준이 구매의도에 미치는 영향
곽미진;
전홍식
Article
Issue Date
2009
Citation
광고연구, no.82, pp.7 - 31
Publisher
한국방송광고공사
유통업체 브랜드와 제조업체 브랜드의 태도와 구매의도 간의 경쟁효과 분석
최자영
; 최윤식
Article
Issue Date
2009
Citation
상품학연구, v.27, no.4, pp.69 - 80
Publisher
한국상품학회
1
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Cheon, Hongsik John
2
Choi, Ja young
1
Park, Ju Young
1
Kim, Keun Bae
1
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1
최윤식
1
Subject
purchase intention
3
ad post-test
1
ad pre-test
1
clutter reel
1
competitive effects
1
consideration set
1
Copy-testing
1
e-Commerce
1
framing of transaction
1
Internet Shopping Mall
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2009
3
2007
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Korean
1
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e-비즈니스연구
1
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