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DOMESTIC
An Empirical Examination on Relationships among Corporate Image, Company-Product Fit, Consumer-Company Identification and Consumers` Brand Evaluations

문준연

ArticleIssue Date2006Citation산업경영연구(Hanyang Business Review)Publisher한양대학교 산업경영연구소
KCI
Corporate Image Effects on Consumers` Evaluation of Brand Trust and Brand AffectGo to Link

Moon, Jun Yean

ArticleIssue Date2007Citation마케팅과학연구, v.17, no.3, pp 21 - 37Publisher한국마케팅과학회
SCIESCOPUS
Culture, product type, and price influences on consumer purchase intention to buy personalized products onlineGo to Link

Moon, Junyean; Chadee, Doren; Tikoo, Surinder

ArticleIssue Date2008CitationJournal of Business Research, v.61, no.1, pp 31 - 39PublisherElsevier BV
SSCISCOPUSKCI
Digital Revolution, Marketing, and East Asia Economies INTRODUCTIONGo to Link

Moon, Junyean; Wagner, Udo

ArticleIssue Date2014CitationGlobal Economic Review, v.43, no.1, pp 1 - 2Publisher동서문제연구원
OTHER
Does Disclosure of Family Business Identity Affect Consumer Product Evaluations?Go to Link

Shen, Daniel; Tikoo, Surinder; Moon, Jun yean

ArticleIssue Date2009CitationSociety for Marketing Advances Proceedings, pp.385 - 388PublisherSociety for Marketing Advances
Effects of Corporate Image on Consumer`s Evaluation of Brand Trust and Brand Affect

문준연

ConferenceIssue Date2006
Effects of Culture, Product Type and Price on Consumer Intention to Purchase Mass Customized Products Online

문준연

ConferenceIssue Date2005
Effects of scarcity appeals, seller credibility, product type, and consumer orientation on consumer purchase intention

문준연

ConferenceIssue Date2014PlaceSingapore
KCI
Factors influencing a manufacturer’s opportunism towards small- and medium-sized suppliersGo to Link

Moon, Jun Yean

ArticleIssue Date2012CitationJournal of Global Scholars of Marketing Science(마케팅과학연구), v.22, no.2, pp 131 - 144Publisher한국마케팅과학회
DOMESTIC
From The EditorGo to Link

Moon, Jun Yean

ArticleIssue Date2009Citation마케팅과학연구, v.19, no.1, pp 1 - 2Publisher한국마케팅과학회
SSCISCOPUS
Introduction: Strategic thinking in marketingGo to Link

Moon, Junyean

ArticleIssue Date2013CitationJournal of Business Research, v.66, no.10, pp 1697 - 1697PublisherElsevier BV
OTHER
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand EvaluationsGo to Link

Moon, Jun yean

ArticleIssue Date2008CitationSociety for Marketing Advances Proceedings. , pp.14 - 15PublisherSociety for Marketing Advances
Moderating effects of buyers' purchasing strategies on the relationship between suppliers' transaction specific investments and their firm performance

문준연

ConferenceIssue Date2016PlaceHong Kong
SSCISCOPUS
Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firmsGo to Link

Koh, Dong-Hee; Moon, Junyean; Schellhase, Ralf

ArticleIssue Date2012CitationJournal of Business Research, v.65, no.11, pp 1551 - 1557PublisherElsevier BV
PRODUCT CATEGORY REPRESENTATION ANDBRAND POSITIONING STRATEGY

문준연

ConferenceIssue Date1995
Relationships among buyers' purchasing strategies, suppliers' transaction specific inverstment and supplier performance

문준연

ConferenceIssue Date2015
OTHER
Relationships among consumption values, affective responses, and customer patronage intention for luxury brandsGo to Link

Han, Sang-Lin; Kim, Ki-Hyung; Moon, Junyean

ArticleIssue Date2020Citation2020 Global Marketing Conference Proceedings, pp 28 - 32PublisherGlobal Alliance of Marketing & Management Associations
Relationships among Supplier Capabilities, Manufacturers' Dependence, and Suppliers' Relationship Performance

문준연

ConferenceIssue Date2011Place연세대학교
KCI
Suppliers’ capability factors affecting manufacturer commitment, opportunism, and supplier performanceGo to Link

Moon, Jun Yean; Tikoo, Surinder

ArticleIssue Date2013CitationJournal of Global Scholars of Marketing Science(마케팅과학연구), v.23, no.3, pp 231 - 244Publisher한국마케팅과학회
SSCISCOPUS
The moderating effect of buyer purchasing strategy on the relationship between supplier transaction-specific investment and supplier firm performanceGo to Link

Yoon, Jeomhong; Moon, Junyean

ArticleIssue Date2019CitationJournal of Business Research, v.99, pp 516 - 523PublisherElsevier BV
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