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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 501 to 520 of 537

KCI
광고 창의성 측정을 위한 척도개발과 타당성 검증Go to Link

김병희; 한상필

ArticleIssue Date2006Citation광고학연구, v.17, no.2, pp 7 - 41Publisher한국광고학회
DOMESTIC
설득 커뮤니케이션 이론의 한국화Go to Link

이현우

ArticleIssue Date2006Citation국제한국언어문화학회 제3차 국제학술대회, pp 169 - 176Publisher국제한국언어문화학회
KCI
누가 이종격투기를 시청하는가: 수용자의 성격특질이 미디어 폭력물 이용에 미치는 영향Go to Link

최명일; 이병관

ArticleIssue Date2006Citation한국방송학보, v.20, no.2, pp 305 - 337Publisher한국방송학회
KCI
홈페이지 분석을 통한 국내 기업의 사회적 책임 활동에 대한 연구Go to Link

이현우; 김형석

ArticleIssue Date2006Citation한국광고홍보학보, v.8, no.2, pp 53 - 81Publisher한국광고홍보학회
KCI
우리나라 기업의 사회적 책임활동에 대한 공중, 기업, NGO의 인식 비교연구Go to Link

이현우; 김형석

ArticleIssue Date2006Citation광고연구, no.70, pp 175 - 198Publisher한국방송광고공사
SCIESCOPUS
The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South KoreaGo to Link

Lee, Byoungkwan; Kim, Bong-Chul; Han, Sangpil

ArticleIssue Date2006CitationInternational Journal of Aging and Human Development, v.63, no.4, pp 279 - 297PublisherBaywood Publishing Co., Inc.
KCICANDI
무선인터넷 이용자의 모바일광고 이용동기에 관한 인식 연구Go to Link

한상필; 안보섭; 박명진

ArticleIssue Date2005Citation커뮤니케이션학 연구, v.13, no.4, pp 68 - 100Publisher한국커뮤니케이션학회
KCICANDI
부안 원전수거물 관리시설 유치 쟁점에 대한 언론보도 프레임 분석Go to Link

이현우; 이병관

ArticleIssue Date2005Citation언론과학연구, v.5, no.3, pp 516 - 547Publisher한국지역언론학회
KCICANDI
다의적 광고텍스트의 해석코드와 수용전략: 디젤 브랜드 ‘광고 읽기’에 대한 질적 접근Go to Link

이현우; 조병량

ArticleIssue Date2005Citation언론과학연구, v.5, no.2, pp 342 - 382Publisher한국지역언론학회
KCICANDI
건강관련 커뮤니케이션 연구논문 내용분석 - 1990년부터 2004년 상반기까지 발표된 국내논문을 중심으로Go to Link

한미정

ArticleIssue Date2005Citation한국광고홍보학보, v.7, no.5, pp 210 - 232Publisher한국광고홍보학회
KCICANDI
국내 NGO(NonGovernmental Organization)의 역할에 대한 일반 공중기업NGO의 인식 비교 및 기업의 NGO 대응 활동에 대한 연구Go to Link

한미정; 이현우

ArticleIssue Date2005Citation홍보학연구, v.9, no.2, pp 98 - 131Publisher한국PR학회
SCIESCOPUS
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effectsGo to Link

Paek, Hye-Jin; Yoon, So-Hyang; Shah, Dhavan V.

ArticleIssue Date2005CitationJournalism and Mass Communication Quarterly, v.82, no.3, pp 587 - 606PublisherAssociation for Education in Journalism and Mass Communication
SSCISCOPUS
Cross-cultural differences in sexual advertising content in a transnational women's magazineGo to Link

Nelson, MR; Paek, HJ

ArticleIssue Date2005CitationSex Roles, v.53, no.5-6, pp 371 - 383PublisherKluwer Academic/Plenum Publishers
SCOPUS
Exploring the perceptual gap in perceived effects of media reports of opinion pollsGo to Link

Pan, Zhongdang; Abisaid, Joseph L.; Paek, Hye-Jin; Sun, Ye; Houden, Debra

ArticleIssue Date2005CitationInternational Journal of Public Opinion Research, v.18, no.3, pp 340 - 350PublisherOxford University Press
FOREIGN
"I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISEGo to Link

Han, Sang pil; Yoon, Sukki; Vargas, Patrick

ArticleIssue Date2005CitationAdvances in Consumer Research, v.32, no.1, pp 287 - 293PublisherAssociation for Consumer Research
FOREIGN
THINK IT`S GOOD, BUT FEEL IT`S BAD : COUNTRY OF ORIGIN EFFECT ON COGNITION, AFFECT, AND BEHAVIORGo to Link

Han, Sang pil; Yoon, Sukki; Vargas, Partick T.

ArticleIssue Date2005CitationAdvances in Consumer Research, v.32, no.1, pp 263 - 264PublisherAssociation for Consumer Research
KCI
Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the WebGo to Link

Shim, Sung-wook; Jin, Chang-hyun; Kim, You-kyung

ArticleIssue Date2005Citation광고연구, no.68, pp 61 - 82Publisher한국광고홍보학회
KCI
한국의 국가 이미지와 광고에 대한 일반적 평가가 상품및 기업 이미지에 미치는 영향중국의 대학생들을 대상으로Go to Link

김봉철; 이병관; 최양호

ArticleIssue Date2005Citation한국방송학보, v.19, no.3, pp 104 - 134Publisher한국방송학회
SCOPUS
Exploring assorted beliefs, doubts and legends regarding quantitative teaching evaluationsGo to Link

Salmon, Charles T.; Smith, Sandi W; Lee ByongKwan; Miller, Vernon D

ArticleIssue Date2005CitationJournalism and Mass Communication Educator, v.60, no.3, pp 258 - 271PublisherSAGE Publications Ltd
SCOPUS
Understanding celebrity endorsers in cross-cultural contexts: A content analysis of south korean and us newspaper advertisingGo to Link

Paek, Hye-Jin

ArticleIssue Date2005CitationAsian Journal of Communication, v.15, no.2, pp 133 - 153PublisherRoutledge
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