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2. Conference Papers(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers)341

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Collection's Items (Sorted by Issue Date in Descending order): 241 to 260 of 341

한국과 중국에 있어 대학생들의 소셜미디어광고이용동기에 관한 비교연구

심성욱

ConferenceIssue Date2012Place대한민국
Truthfulness, Mutual Understanding, and Respect for Autonomy: Some Blind Spots in the Rigorous Model of Ethical Persuasion

Thomas Britten Hove

ConferenceIssue Date2012PlacePhoenix, AZ, USA
Social Media for Message Testing: A Multilevel Approach to Linking Viewer Responses with Message, Producer, and Viewer Influence on YouTube

백혜진

ConferenceIssue Date2012PlacePhoneix, AZ
Social Media for Message Testing: A Multilevel Approach to Linking Viewer Responses with Message, Producer, and Viewer Influence on YouTube

Thomas Britten Hove

ConferenceIssue Date2012PlacePhoenix
소셜 마케팅 전략과 실제: 졸음 운전 방지 케이스 스터디

백혜진

ConferenceIssue Date2012Place국립암센터
SNS를 활용한 소셜미디어 홍보전략 100배 즐기기

심성욱

ConferenceIssue Date2012Place제주도 KAL 호텔
1인창조기업의 광고산업적 이해와 광고콘텐츠 영역에의 적용

심성욱

ConferenceIssue Date2012Place한신대학교 장공기념관
디지털사이니지와 QR코드활용에 관한 연구

심성욱

ConferenceIssue Date2012Citation2012 한국광고학회 춘계광고학술세미나Publisher한국광고학회PlaceKO; 연세대학교
광고게임현황에 관한 탐색적 연구: 500대 광고주를 중심으로

문영숙

ConferenceIssue Date2012Citation2012 한국광고학회 춘계광고학술세미나Publisher한국광고학회Place연세대학교
디지털사이니지와 QR코드 활용에 관한 연구

심성욱

ConferenceIssue Date2012Place연세대
고전번역의 경제적 가치와 국가 브랜드화 전략

심성욱

ConferenceIssue Date2012Place프레스센터 20층ㄷ
The Effects of Corporate Social Responsibility (CSR) Campaigns on Consumer Responses to Brands in Social Media. Cause-Related Marketing in Social Media

백혜진

ConferenceIssue Date2012PlaceMyrtle Beach, SC, USA
When Will People Speak Out? Integrating the Spiral of Silence and the Situational Theory of Publics

Thomas Britten Hove

ConferenceIssue Date2012PlaceMiami, FL, USA
Exploring factors affecting social networking advertising effectiveness in Korea

심성욱

ConferenceIssue Date2012PlaceAnaheim CA, USA
The issues of Health Communication Research

이병관

ConferenceIssue Date2011Place남서울대학교
중소광고회사의 육성정책

심성욱

ConferenceIssue Date2011Place프레스센터 18층 외신기자클럽
중국 소비자의 가치관 유형에 따른 광고태도 연구

한상필

ConferenceIssue Date2011Place솔비치호텔
The Influence of Knowledge Gap on Personal and Attributed HIV/AIDS Stigma in Korea

이병관

ConferenceIssue Date2011PlaceSt. Louis, MO
Ethics, economics and relationships: A comparison of conflict management strategies employed by Korean and U.S.public relations professionals

이현우

ConferenceIssue Date2011PlaceIstanbul, Turkey
한국과 중국 소셜미디어 사용자 이용동기의 비교와 광고이용에 관한 연구

심성욱

ConferenceIssue Date2011
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