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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 521 to 537 of 537

KCICANDI
대학생들의 광고회의주의에 대한 연구Go to Link

심성욱

ArticleIssue Date2005Citation한국광고홍보학보, v.7, no.3, pp 111 - 135Publisher한국광고홍보학회
SCIESCOPUS
Third-person effect and Internet pornography: The influence of collectivism and Internet self-efficacyGo to Link

Lee, BK; Tamborini, R

ArticleIssue Date2005CitationJournal of Communication, v.55, no.2, pp 292 - 310PublisherOxford University Press
KCICANDI
한국과 중국 텔레비전 광고의 표현전략 비교:탐색적 연구Go to Link

한상필; 김병희; 신운철

ArticleIssue Date2005Citation방송과 커뮤니케이션, v.6, no.1, pp 204 - 233Publisher한국방송학회
KCI
제품원산지 스테레오타입이 한국기업의 국제광고효과에 미치는 영향에 관한 연구Go to Link

한상필; 윤석기

ArticleIssue Date2005Citation광고연구, no.67, pp 185 - 203Publisher한국방송광고공사
SCIESCOPUS
Paradigm shift of employee communication: The effect of management communication on trusting relationshipsGo to Link

Jo, Samsup; Shim, Sung Wook

ArticleIssue Date2005CitationPUBLIC RELATIONS REVIEW, v.31, no.2, pp 277 - 280PublisherELSEVIER SCIENCE INC
SCOPUS
The third-person perception as social judgment - An exploration of social distance and uncertainty in perceived effects of political attack adsGo to Link

Paek, Hye-Jin; Pan, Zhongdang; Sun, Ye; Abisaid, Joseph; Houden, Debra

ArticleIssue Date2005CitationCommunication Research, v.32, no.2, pp 143 - 170PublisherSAGE Publications
SCOPUS
Agenda-Setting and the Internet: The Intermedia Influence of Internet Bulletin Boards on Newspaper Coverage of the 2000 General Election in South KoreaGo to Link

Lee Byong Kwan; Lancendorfer, Karen M.; Lee Ki Jung

ArticleIssue Date2005CitationAsian Journal of Communication, v.15, no.1, pp 57 - 71PublisherInforma UK Limited
KCI
문화적 환경조성을 위한 옥외광고물 제도의 개선방안 연구Go to Link

박종민; 이명희; 김영배; 심성욱

ArticleIssue Date2005CitationOOH광고학연구, v.2, no.1, pp 123 - 161Publisher한국OOH광고학회
SCIESCOPUS
Advertising appeals and cultural values in television commercials - A comparison of Hong Kong and KoreaGo to Link

Moon, Young Sook; Chan, Kara

ArticleIssue Date2005CitationINTERNATIONAL MARKETING REVIEW, v.22, no.1, pp 48 - 66PublisherEMERALD GROUP PUBLISHING LIMITED
FOREIGN
Media use and participatory democracy in South KoreaGo to Link

Kim Sei Hill; Han, Miejeong

ArticleIssue Date2005CitationMass Communication and Society, v.8, no.2, pp 133 - 153PublisherLawrence Erlbaum Associates, Inc.
KCICANDI
해방이후 공익광고를 통해 본 공공캠페인 이슈 변천에 관한 분석:시기적 구분에 따른 주제의 특징을 중심으로Go to Link

한미정; 이영애; 김현정

ArticleIssue Date2005Citation한국광고홍보학보, v.7, no.1, pp 239 - 275Publisher한국광고홍보학회
FOREIGN
Westernization of Cultural Values in Korean Advertising : A Longitudinal Content Analysis of Magazine Ads from 1968-1998Go to Link

Han, Sang pil; Shavitt, Sharon

ArticleIssue Date2005CitationAdvances in Consumer Research, v.32, no.1, pp 249 - 250PublisherAssociation for Consumer Research
SCIESCOPUS
South Koreans' perceptions of North Koreans and implications for public relations campaignsGo to Link

Han, Miejeong; Kim, Sei-Hill

ArticleIssue Date2004CitationPUBLIC RELATIONS REVIEW, v.30, no.3, pp 327 - 333PublisherELSEVIER SCIENCE INC
SCIESCOPUS
Talking on 'sunshine in North Korea': A test of the spiral of silence as a theory of powerful mass mediaGo to Link

Kim, Sei-Hill; Han, Miejeong; Shanahan, James; Berdayes, Vicente

ArticleIssue Date2004CitationINTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH, v.16, no.1, pp 39 - 62PublisherOXFORD UNIV PRESS
SSCI
Beyond polarized cultural values - A new approach to the study of south Korean and US newspaper advertisementsGo to Link

Paek, HJ; Nelson, MR; McLeod, DM

ArticleIssue Date2004CitationAdvances in Consumer Research, v.31, pp 495 - 502PublisherAssociation for Consumer Research
SCOPUS
Racial ideology, model minorities, and the not-so-silent partner: Stereotyping of asian Americans in U.S. magazine advertisingGo to Link

Paek, Hye Jin; Shah, Hemant

ArticleIssue Date2003CitationHoward Journal of Communications, v.14, no.4, pp 225 - 243PublisherHoward University School for Communications
SCOPUS
PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIESGo to Link

Han, Sang-Pil; Shavitt, Sharon

ArticleIssue Date1994CitationJournal of Experimental Social Psychology, v.30, no.4, pp 326 - 350PublisherAcademic Press
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