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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 181 to 200 of 537

SCOPUSESCIKCI
Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and mediaGo to Linkopen access

Paek, Hye-Jin

ArticleIssue Date2017CitationJOURNAL OF THE KOREAN MEDICAL ASSOCIATION, v.60, no.4, pp 306 - 313PublisherKOREAN MEDICAL ASSOC
SSCISCOPUS
The Personal Dimensions of Public Relations Ethical DilemmasGo to Link

Hove, Thomas; Paek, Hye-Jin

ArticleIssue Date2017CitationJOURNAL OF MEDIA ETHICS, v.32, no.2, pp 86 - 98PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
“그대 말을 철석같이 믿었었는데… 거짓말 거짓말 거짓말” 무첨가 표기 식품 광고와 개인 변인이 제품 태도 및 행동 의도에 미치는 영향Go to Link

최윤형; 변혜민

ArticleIssue Date2017Citation한국광고홍보학보, v.19, no.2, pp 300 - 331Publisher한국광고홍보학회
KCI
광고 연구의 이론 적용과 동향 국내 광고 전문 학술지 내용 분석Go to Link

문영숙; 이병관; 임혜빈

ArticleIssue Date2017Citation한국광고홍보학보, v.19, no.2, pp 85 - 134Publisher한국광고홍보학회
SSCISCOPUS
Normative Mechanism of Rumor Dissemination on TwitterGo to Link

Lee, Hyegyu; Oh, Hyun Jung

ArticleIssue Date2017CitationCyberpsychology, Behavior, and Social Networking, v.20, no.3, pp 164 - 171PublisherMary Ann Liebert Inc.
KCI
Exploring Cues to Action in Health Belief ModelGo to Linkopen access

Paek Hye-Jin; Shin Kyung-Ah; Lee ByongKwan

ArticleIssue Date2017Citation광고PR실학연구, v.10, no.1, pp 219 - 243Publisher한국광고PR실학회
KCI
Putting Cultural Context into SCCT When Crisis Responsibility Does Not Tell It AllGo to Link

최윤형

ArticleIssue Date2017Citation홍보학연구, v.21, no.1, pp 97 - 116Publisher한국PR학회
KCICANDI
메타분석 결과에서 통계적 오류의 영향: 헤지스·올킨 방법과 헌터·슈미트 방법의 비교 분석Go to Link

이병관; 손영곤

ArticleIssue Date2016Citation헬스커뮤니케이션연구, no.15, pp 47 - 97Publisher한국헬스커뮤니케이션학회
SCOPUS
What is the role of TV commercials in the trans-media era?Go to Linkopen access

Kim, Yuna; Son, Youngseok; Han, Sangpil

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.41, pp 1 - 10PublisherIndian Society for Education and Environment
KCI
텔레비전을 통한 에이즈 정보 습득이 에이즈 및 감염인 관련 지식, 태도, 행동 의도에 미치는 영향: 텔레비전 프로그램 장르에 따른 차이 및 에이즈 교육의 조절효과를 중심으로Go to Link

오현정; 전의성; 이병관

ArticleIssue Date2016Citation미디어 경제와 문화, v.14, no.4, pp 55 - 101
SCOPUS
The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitudeGo to Link

Choi, Yun-Seul; Han, Sang-Pil; Yu, Seung-Yeob

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.39, pp 1 - 7PublisherIndian Society for Education and Environment
SCOPUS
Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010'sGo to Link

Han, Sangpil; Choi, Yun-Seul; Yu, Seung-Yeob

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.40, pp 1 - 5PublisherIndian Society for Education and Environment
SCOPUS
The effects of commercial intermissions on viewers' evaluation of television programGo to Link

Han, Sangpil

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.39, pp 1 - 4PublisherIndian Society for Education and Environment
KCI
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural ComparisonGo to Linkopen access

Paek, Hye-Jin; Lee, Hyegyu; Thomas Britten Hove

ArticleIssue Date2016Citation광고PR실학연구, v.9, no.3, pp 219 - 245Publisher한국광고PR실학회
SSCISCOPUS
How Fear-Arousing News Messages Affect Risk Perceptions and Intention to Talk About RiskGo to Link

Paek, Hye-Jin; Oh, Sang-Hwa; Hove, Thomas

ArticleIssue Date2016CitationHealth Communication, v.31, no.9, pp 1051 - 1062PublisherLawrence Erlbaum Associates Inc.
KCI
소셜 네이티브 광고(Social Native-ads) 태도 및 효과에 관한 연구: 페이스북 스폰서 광고를 중심으로Go to Linkopen access

변혜민; 심성욱

ArticleIssue Date2016Citation광고PR실학연구, v.9, no.3, pp 26 - 48Publisher한국광고PR실학회
KCI
기부 활성화를 위한 캠페인 연구: 2030세대의 개인적 성향과 기부행동Go to Link

차승호; 한미정

ArticleIssue Date2016Citation미디어, 젠더 & 문화, v.31, no.3, pp 257 - 291Publisher한국여성커뮤니케이션학회
SCOPUS
A content analysis of green advertising claims in KoreaGo to Link

Kim, Mi-Jeong; Han, Sangpil

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.29, pp 1 - 7PublisherIndian Society for Education and Environment
KCI
국내 위기관리 커뮤니케이션 연구에 대한 메타분석Go to Link

이현우; 손영곤

ArticleIssue Date2016Citation홍보학연구, v.20, no.3, pp 139 - 172Publisher한국PR학회
KCIOTHER
한국의 헬스커뮤니케이션: 과거, 현재 그리고 미래Go to Linkopen access

김도균; 김용찬; 이재섭; 이지수; 백혜진; 소지연

ArticleIssue Date2016Citation헬스커뮤니케이션연구, no.14, pp.1 - 27Publisher한국헬스커뮤니케이션학회
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