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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 401 to 420 of 537

KCI
유아의 구강건강 실천행동 의도의 사회인지적예측변인에 대한 탐구: 건강신념모델과 계획된 행동이론의 비교를 중심으로Go to Link

손영곤; 이병관

ArticleIssue Date2010Citation한국광고홍보학보, v.12, no.1, pp 84 - 120Publisher한국광고홍보학회
SSCISCOPUS
ADVERTISING CREATIVITY IN KOREAGo to Link

Kim, Byoung Hee; Han, Sangpil; Yoon, Sukki

ArticleIssue Date2010CitationJournal of Advertising, v.39, no.2, pp 93 - 108PublisherM.E. Sharpe Inc.
SCOPUS
Who influences whom? The Agenda-building relationship between political candidates and the media in the 2002 Michigan governor's raceGo to Link

Lancendorfer, K.M.; Lee, B.

ArticleIssue Date2010CitationJournal of Political Marketing, v.9, no.3, pp 186 - 206PublisherInforma UK Limited
SCIESCOPUS
Promoting Organ Donation through an Entertainment-Education TV Program in Korea: "Open Your Eyes"Go to Link

Lee Byong Kwan; Park, Hyun Soon; Choi, Myung il; Kim, Cheon Soo

ArticleIssue Date2010CitationAsia Pacific Journal of Public Health, v.22, no.1, pp 89 - 97PublisherInternational Communication Association
SSCI
Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source DisclosureGo to Link

Nelson, Michelle R.; Wood, Michelle L. M.; Paek, Hye-Jin

ArticleIssue Date2009CitationJournal of Mass Media Ethics, v.24, no.4, pp 220 - 237PublisherLawrence Erlbaum Associates, Inc.
SCIESCOPUS
Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic ModelGo to Link

Kim, Jooyoung; Paek, Hye-Jin

ArticleIssue Date2009CitationRISK ANALYSIS, v.29, no.12, pp 1793 - 1806PublisherWILEY
KCI
웹사이트 대화적 기능이 효율적인 조직공중관계성구축에 미치는 영향Go to Link

안보섭; 도현지; 한상필

ArticleIssue Date2009Citation광고학연구, v.19, no.6, pp 165 - 194Publisher한국광고학회
KCI
광고를 통한 금융 브랜드 제휴와 확장효과의 다양성에 관한 연구Go to Link

문달주; 허훈; 한상필

ArticleIssue Date2009Citation광고학연구, v.19, no.6, pp 87 - 105Publisher한국광고학회
SCOPUS
Exploring public relations leadership dimensions in KoreaGo to Link

Choi, Yoonhyeung

ArticleIssue Date2009CitationMedia Asia, v.36, no.2, pp 80 - 86PublisherAsian Media Information and Communication Centre
KCI
기업체 PR 담당자와 PR회사 실무자의 PR회사 전문성 인식에 대한 비교 연구: 상호지향성 모델을 이용한 탐색적 고찰Go to Link

김봉철; 한상필; 김미라

ArticleIssue Date2009Citation홍보학연구, v.13, no.2, pp 38 - 69Publisher한국PR학회
SCIESCOPUS
Individual difference in crisis response perception: How do legal experts and lay people perceive apology and compassion responses?Go to Link

Choi, Yoonhyeung; Lin, Ying-Hsuan

ArticleIssue Date2009CitationPUBLIC RELATIONS REVIEW, v.35, no.4, pp 452 - 454PublisherELSEVIER SCIENCE INC
KCICANDI
공익광고 캠페인에 대한 수용자의 잠재효과 측정 연구: 2006년과 2008년의 WTP(willingness to pay) Methodology 분석결과를 중심으로Go to Link

김정숙; 한상필

ArticleIssue Date2009Citation미디어, 젠더 & 문화, no.12, pp 79 - 127Publisher한국여성커뮤니케이션학회
KCI
감성광고 전략을 활용한 SK 텔레콤 ‘사람을 향한 렌즈’ 광고캠페인 사례연구Go to Link

한상필; 정차숙

ArticleIssue Date2009Citation광고학연구, v.20, no.5, pp 237 - 255Publisher한국광고학회
SCOPUS
Behavioral dimensions of public relations leadership in organizationsGo to Link

Choi, Jounghwa; Choi, Yoonhyeung

ArticleIssue Date2009CitationJournal of Communication Management, v.13, no.4, pp 292 - 309PublisherEmerald Group Publishing Ltd.
SCIESCOPUS
Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' SmokingGo to Link

Paek, Hye-Jin

ArticleIssue Date2009CitationJOURNAL OF COMMUNICATION, v.59, no.3, pp 434 - 455PublisherOXFORD UNIV PRESS INC
KCI
TV광고에서의 브랜드캐릭터 유형 분석 : 내러티브와 의인화를 중심으로Go to Link

김운한; 심성욱

ArticleIssue Date2009Citation커뮤니케이션학 연구, v.17, no.3, pp 5 - 31Publisher한국커뮤니케이션학회
KCI
신기술로서 인터넷은 광고에서 어떻게 표현 되었는가: 인터넷 관련 제품과 서비스의 텔레비전 광고 내용분석Go to Linkopen access

이귀옥; 한상필

ArticleIssue Date2009Citation한국심리학회지: 소비자·광고, v.10, no.3, pp 535 - 557Publisher한국소비자·광고심리학회
KCI
텔레비전 식품광고에 나타난 설득소구와 건강관련주장 분석연구Go to Link

문영숙

ArticleIssue Date2009Citation광고학연구, v.20, no.4, pp 25 - 41Publisher한국광고학회
KCICANDI
시민단체 활성화 전략수립에 관한 연구: 시민단체의 영향력 인식, 사회연계망 활동, 뉴스매체 이용을 중심으로Go to Link

한미정

ArticleIssue Date2009Citation언론정보연구, v.46, no.2, pp 127 - 157Publisher서울대학교 언론정보연구소
KCI
텔레비전 광고효과의 이월(carryover)과소멸(decay)에 관한 실증적 연구Go to Link

한상필; 이경렬; 박현수

ArticleIssue Date2009Citation한국언론학보, v.53, no.3, pp 5 - 29Publisher한국언론학회
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