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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)590

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Collection's Items (Sorted by Issue Date in Descending order): 561 to 580 of 590

KCIOTHER
국내 NGO(NonGovernmental Organization)의 역할에 대한 일반 공중기업NGO의 인식 비교 및 기업의 NGO 대응 활동에 대한 연구Go to Link

한미정; 이현우

ArticleIssue Date2005Citation홍보학연구, v.9, no.2, pp.98 - 131Publisher한국PR학회
OTHER
음주에 대한 추정된 지각이 개인의 음주행위에 미치는 영향: 의사 합의 효과와 추정된 영향모델의 실증적 검증

이병관

ArticleIssue Date2005Citation한국홍보학회 2005년 가을철 정기학술대회Publisher한국홍보학회
KCI
Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the WebGo to Link

Shim, Sung-wook; Jin, Chang-hyun; Kim, You-kyung

ArticleIssue Date2005Citation광고연구, no.68, pp.61 - 82Publisher한국광고홍보학회
OTHER
THINK IT`S GOOD, BUT FEEL IT`S BAD : COUNTRY OF ORIGIN EFFECT ON COGNITION, AFFECT, AND BEHAVIORGo to Link

Han, Sang pil; Yoon, Sukki; Vargas, Partick T.

ArticleIssue Date2005CitationAdvances in Consumer Research, v.32, no.1, pp.263 - 264PublisherAssociation for Consumer Research
KCI
한국의 국가 이미지와 광고에 대한 일반적 평가가 상품및 기업 이미지에 미치는 영향중국의 대학생들을 대상으로Go to Link

김봉철; 이병관; 최양호

ArticleIssue Date2005Citation한국방송학보, v.19, no.3, pp.104 - 134Publisher한국방송학회
OTHER
"I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISEGo to Link

Han, Sang pil; Yoon, Sukki; Vargas, Patrick

ArticleIssue Date2005CitationAdvances in Consumer Research, v.32, no.1, pp.287 - 293PublisherAssociation for Consumer Research
SCOPUS
Exploring assorted beliefs, doubts and legends regarding quantitative teaching evaluationsGo to Link

Salmon, Charles T.; Smith, Sandi W; Lee ByongKwan; Miller, Vernon D

ArticleIssue Date2005CitationJournalism and Mass Communication Educator, v.60, no.3, pp.258 - 271PublisherSAGE Publications Ltd
SSCISCOPUS
Cross-cultural differences in sexual advertising content in a transnational women's magazineGo to Link

Nelson, MR; Paek, HJ

ArticleIssue Date2005CitationSex Roles, v.53, no.5-6, pp 371 - 383PublisherKluwer Academic/Plenum Publishers
SCOPUS
Exploring the perceptual gap in perceived effects of media reports of opinion pollsGo to Link

Pan, Zhongdang; Abisaid, Joseph L.; Paek, Hye-Jin; Sun, Ye; Houden, Debra

ArticleIssue Date2005CitationInternational Journal of Public Opinion Research, v.18, no.3, pp 340 - 350PublisherOxford University Press
SCIESCOPUS
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effectsGo to Link

Paek, Hye-Jin; Yoon, So-Hyang; Shah, Dhavan V.

ArticleIssue Date2005CitationJournalism and Mass Communication Quarterly, v.82, no.3, pp 587 - 606PublisherAssociation for Education in Journalism and Mass Communication
KCIOTHER
대학생들의 광고회의주의에 대한 연구Go to Link

심성욱

ArticleIssue Date2005Citation한국광고홍보학보, v.7, no.3, pp.111 - 135Publisher한국광고홍보학회
SCOPUS
Understanding celebrity endorsers in cross-cultural contexts: A content analysis of south korean and us newspaper advertisingGo to Link

Paek, Hye-Jin

ArticleIssue Date2005CitationAsian Journal of Communication, v.15, no.2, pp 133 - 153PublisherRoutledge
SCIESCOPUS
Paradigm shift of employee communication: The effect of management communication on trusting relationshipsGo to Link

Jo, Samsup; Shim, Sung Wook

ArticleIssue Date2005CitationPUBLIC RELATIONS REVIEW, v.31, no.2, pp.277 - 280PublisherELSEVIER SCIENCE INC
SCIESCOPUS
Third-person effect and Internet pornography: The influence of collectivism and Internet self-efficacyGo to Link

Lee, BK; Tamborini, R

ArticleIssue Date2005CitationJOURNAL OF COMMUNICATION, v.55, no.2, pp.292 - 310PublisherOXFORD UNIV PRESS INC
KCIOTHER
한국과 중국 텔레비전 광고의 표현전략 비교:탐색적 연구Go to Link

한상필; 김병희; 신운철

ArticleIssue Date2005Citation방송과 커뮤니케이션, v.6, no.1, pp.204 - 233Publisher한국방송학회
KCI
제품원산지 스테레오타입이 한국기업의 국제광고효과에 미치는 영향에 관한 연구Go to Link

한상필; 윤석기

ArticleIssue Date2005Citation광고연구, no.67, pp.185 - 203Publisher한국방송광고공사
OTHER
갈등적 쟁점에 대한 언론보도의 프레임 구성과 그것에 미치는 촉발사건의 영향: 부안 원전수거물 관리시설 유치 쟁점에 대한 언론보도 프레임 분석

이병관

ArticleIssue Date2005Citation광고홍보학회 2005년 봄철 정기 학술대회Publisher한국 광고홍보학회
OTHER
국제광고가 상품?기업 및 국가 이미지에 미치는 영향: 중국시장에서의 한국 기업광고를 중심으로

이병관

ArticleIssue Date2005Citation한국광고학회 춘계광고학술 세미나Publisher한국광고학회
SCOPUS
The third-person perception as social judgment - An exploration of social distance and uncertainty in perceived effects of political attack adsGo to Link

Paek, Hye-Jin; Pan, Zhongdang; Sun, Ye; Abisaid, Joseph; Houden, Debra

ArticleIssue Date2005CitationCommunication Research, v.32, no.2, pp 143 - 170PublisherSAGE Publications
SCOPUS
Agenda-Setting and the Internet: The Intermedia Influence of Internet Bulletin Boards on Newspaper Coverage of the 2000 General Election in South KoreaGo to Link

Lee Byong Kwan; Lancendorfer, Karen M.; Lee Ki Jung

ArticleIssue Date2005CitationAsian Journal of Communication, v.15, no.1, pp.57 - 71PublisherInforma UK Limited
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