ScholarWorks@Hanyang University ERICA Campus

1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

Browse
rss_1.0 rss_2.0 atom_1.0

Subscribe to this collection to receive daily e-mail notification of new additions

Collection's Items (Sorted by Issue Date in Descending order): 101 to 120 of 537

SSCISCOPUS
Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral IntentionsGo to Link

Yoo, Woohyun; Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2020CitationHealth Communication, v.35, no.1, pp 99 - 109PublisherLawrence Erlbaum Associates Inc.
SCIESSCISCOPUS
The Association Between Social Media Use and Hazardous Alcohol Use Among Youths: A Four-Country StudyGo to Linkopen access

Savolainen, Iina; Oksanen, Atte; Kaakinen, Markus; Sirola, Anu; Miller, Bryan Lee; Paek, Hye-Jin; Zych, Izabela

ArticleIssue Date2020CitationALCOHOL AND ALCOHOLISM, v.55, no.1, pp 86 - 95PublisherOXFORD UNIV PRESS
KCI
Testing the Role of Ethnicity and Health Consciousness in Preventive Health BehaviorsGo to Link

Choi, Yoonhyeung; Kwon, Kyoung-Nan

ArticleIssue Date2020CitationOMNES: The Journal of Multicultural Society, v.10, no.1, pp 30 - 56Publisher숙명여자대학교 아시아여성연구원
KCI
랜드마크로서 옥외광고의 가치 속성 및 소비자 경험이 광고 효과, 도시방문의도에 미치는 영향Go to Linkopen access

김운한; 심성욱; 최홍림

ArticleIssue Date2020CitationOOH광고학연구, v.17, no.3, pp 5 - 30Publisher한국OOH광고학회
KCI
중국 팬덤의 심리적 특성이 K-POP 아이돌 광고에 미치는 영향 연구Go to Link

조영; 심성욱

ArticleIssue Date2020Citation문화경제연구, v.23, no.2, pp 185 - 222Publisher한국문화경제학회
SCISCIESSCISCOPUS
Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South KoreaGo to Link

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2019CitationRISK ANALYSIS, v.39, no.12, pp 2653 - 2667PublisherWILEY
KCI
2009년 이후 10년 동안 국내 부당 표시.광고에 관한 연구Go to Link

마혜현; 심성욱

ArticleIssue Date2019Citation문화경제연구, v.22, no.3, pp 117 - 152Publisher한국문화경제학회
SSCISCOPUS
When Do People Verify and Share Health Rumors on Social Media? The Effects of Message Importance, Health Anxiety, and Health LiteracyGo to Link

Oh, Hyun Jung; Lee, Hyegyu

ArticleIssue Date2019CitationJournal of Health Communication, v.24, no.11, pp 837 - 847PublisherTaylor & Francis
KCI
스폰서 이미지와 팬십이 스포츠 이벤트태도에 미치는 영향Go to Link

이유정; 이형석; 김재민

ArticleIssue Date2019Citation광고PR실학연구, v.12, no.4, pp 82 - 101Publisher한국광고PR실학회
KCI
디지털 옥외광고 매체 효과 측정 모델 개발에 관한 연구: 옥상형과 벽면형을 중심으로Go to Link

김신엽; 심성욱

ArticleIssue Date2019Citation한국광고홍보학보, v.21, no.4, pp 99 - 134Publisher한국광고홍보학회
KCI
유튜브 인플루언서의 인도스먼트(endorsement) 영향력에 대한 탐색적 연구: 인플루언서의 특성, 콘텐츠의 특성, 의사사회 상호작용을 중심으로Go to Link

신경아; 한미정

ArticleIssue Date2019Citation홍보학연구, v.23, no.5, pp 35 - 71Publisher한국PR학회
SSCISCOPUS
Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South KoreaGo to Link

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2019CitationPublic Relations Review, v.45, no.3, pp 175 - 183PublisherJAI Press
SCOPUS
The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality

Choi, Yunseul; Yu, Seungyeob; Han, Sangpil

ArticleIssue Date2019CitationInternational Journal of Advanced Science and Technology, v.28, no.4, pp 38 - 48PublisherSERSC
SCOPUS
Content analysis of linguistic characteristics of foreign language use in Korean magazine advertising

Yang, Wonmo; Han, Sangpil

ArticleIssue Date2019CitationInternational Journal of Advanced Science and Technology, v.28, no.4, pp 29 - 37PublisherSERSC
KCI
메르스 루머의 수용과 확산에 미치는 영향 요인 탐색: 트라이앤디스(Triandis) 모델의 적용Go to Link

이준영; 허우철; 한미정

ArticleIssue Date2019Citation광고연구, no.122, pp 104 - 133Publisher한국광고홍보학회
SSCISCOPUS
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in KoreaGo to Link

Nam, Yoonjae; Lee, Hyung-Seok; Jun, Jong Woo

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.6, pp 867 - 885PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCICANDI
Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in KoreaGo to Link

Lee Byong Kwan; Oh Hyun Jung; Baek Hyunmi; Lee Sangrock

ArticleIssue Date2019Citation헬스커뮤니케이션연구, v.18, no.1, pp 31 - 62Publisher한국헬스커뮤니케이션학회
KCI
정보 불충분성, 정보 수집 능력, 시간적 거리가 지진에 관한 정보 추구 및 회피에 미치는 영향Go to Linkopen access

이혜규; 백혜진

ArticleIssue Date2019Citation홍보학연구, v.23, no.3, pp 84 - 108Publisher한국PR학회
KCI
동양 문화가치관과 서양 문화가치관 표현: 온라인광고에 대한 연령별, 성별 차이에 대한 비교 연구Go to Link

한상필; 유승엽

ArticleIssue Date2019Citation디지털융복합연구, v.17, no.6, pp 69 - 75Publisher한국디지털정책학회
SCOPUS
The Effectiveness of the Process of Mobile Video Advertising - Focused on the Perceived Intrusiveness and Attitude Toward Advertising

Park, Logan Myungjin; Han, Sangpil

ArticleIssue Date2019CitationInternational Journal of Innovative Technology and Exploring Engineering, v.8, no.8, pp 264 - 269PublisherBlue Eyes Intelligence Engineering and Sciences Publication
1 2 3 4 5 6 7 8 9 10 last

Discover

Type

Language

CONTACT US

RSS_1.0 RSS_2.0 ATOM_1.0

55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr

COPYRIGHT © 2021 HANYANG UNIVERSITY. ALL RIGHTS RESERVED.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

BROWSE

한국어