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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 261 to 280 of 537

KCI
중국에서 한국기업의 CSR활동이 기업평판, 기업－정부관계 및 정부 지원의도에 미치는 영향에 관한 연구 삼성기업의 사례를 중심으로Go to Link

서용수; 이현우

ArticleIssue Date2014Citation한국광고홍보학보, v.16, no.2, pp 303 - 333Publisher한국광고홍보학회
SSCISCOPUS
When Do People Speak Out? Integrating the Spiral of Silence and the Situational Theory of Problem SolvingGo to Link

Lee, Hyegyu; Oshita, Tsuyoshi; Oh, Hyun Jung; Hove, Thomas

ArticleIssue Date2014CitationJOURNAL OF PUBLIC RELATIONS RESEARCH, v.26, no.3, pp 185 - 199PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
헬스-PR: 헬스커뮤니케이션학의 발전에 있어 PR학의 역할 재정립을 위한 고찰Go to Linkopen access

백혜진; 신경아

ArticleIssue Date2014Citation홍보학연구, v.18, no.1, pp.516 - 553Publisher한국PR학회
KCI
A Consumer Dilemma: Privacy Concerns and Use of Personalized Advertising among U.S. College StudentsGo to Link

김정아; 이천식; 이형석

ArticleIssue Date2014Citation광고학연구, v.25, no.2, pp 161 - 184Publisher한국광고학회
KCI
한·미 FTA가 우리나라 광고산업에 미친 영향에 관한 연구Go to Link

한상필

ArticleIssue Date2014Citation광고학연구, v.25, no.2, pp 119 - 137Publisher한국광고학회
KCI
위기관리에서 상황적 위기 커뮤니케이션 이론의 전개과정과 향후연구를 위한 제언Go to Link

이현우; 최윤형

ArticleIssue Date2014Citation홍보학연구, v.18, no.1, pp 444 - 475Publisher한국PR학회
OTHER
Determinants of vertical and horizontal online health information behaviorGo to Linkopen access

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2014CitationProceedings of the Annual Hawaii International Conference on System Sciences, pp 2597 - 2606PublisherIEEE Computer Society
SCIESSCISCOPUS
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertiseGo to Link

Paek, Hye-Jm; Quilliam, Elizabeth Taylor; Kim, Sookyong; Weatherspoon, Lorraine J.; Rifon, Nora J.; Lee, Mira

ArticleIssue Date2014CitationINTERNET RESEARCH, v.24, no.1, pp 63 - 81PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
Assessment of a Healthy Corner Store Program (FIT Store) in Low-Income, Urban, and Ethnically Diverse Neighborhoods in MichiganGo to Link

Paek, Hye-Jin; Oh, Hyun Jung; Jung, Yumi; Thompson, Tracy; Alaimo, Katherine; Risley, John; Mayfield, Kellie

ArticleIssue Date2014CitationFAMILY & COMMUNITY HEALTH, v.37, no.1, pp 86 - 99PublisherLIPPINCOTT WILLIAMS & WILKINS
SCIESSCISCOPUS
Roles of guilt and culture in normative influence: testing moderated mediation in the anti-secondhand smoking contextGo to Link

Lee, Hyegyu; Paek, Hye-Jin

ArticleIssue Date2014CitationPSYCHOLOGY HEALTH & MEDICINE, v.19, no.1, pp 14 - 23PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
광고홍보 콘텐츠의 효과측정을 위한 농어업 농어촌의 다원적 가치 척도개발Go to Link

김병희; 한상필

ArticleIssue Date2014Citation광고학연구, v.25, no.1, pp 127 - 151Publisher한국광고학회
KCI
체계적 컨텐츠와 트리플 미디어 운용을 통한 잡코리아 브랜드 성공사례Go to Link

한상필; 손영석

ArticleIssue Date2014Citation광고학연구, v.25, no.1, pp 343 - 373Publisher한국광고학회
KCI
국내 In-store 디지털 사이니지 효과측정 모델 개발에 대한 연구: 편의점 디지털 사이니지의 물리적 특성을 중심으로Go to Link

고아한; 심성욱

ArticleIssue Date2014Citation광고학연구, v.25, no.1, pp 153 - 178Publisher한국광고학회
KCI
공공갈등 이슈에 대한 정부의 갈등관리전략이 공중의 커뮤니케이션 행동과 정책수용에 미치는 영향Go to Link

최유석; 한미정

ArticleIssue Date2014Citation광고학연구, v.25, no.1, pp 91 - 125Publisher한국광고학회
SCOPUS
Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned actionGo to Link

Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok

ArticleIssue Date2014CitationInternational Journal of Internet Marketing and Advertising, v.8, no.4, pp 241 - 263PublisherInderscience Publishers
SSCISCOPUS
Age-dependent effects of food advergame brand integration and interactivityGo to Link

Rifon, Nora J.; Quilliam, Elizabeth Taylor; Paek, Hye-Jin; Weatherspoon, Lorraine J.; Kim, Soo-Kyong; Smreker, Karen C.

ArticleIssue Date2014CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.33, no.3, pp 475 - 508PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Engagement across three social media platforms: An exploratory study of a cause-related PR campaignGo to Link

Paek, Hye-Jin; Hove, Thomas; Jung, Yumi; Cole, Richard T.

ArticleIssue Date2013CitationPublic Relations Review, v.39, no.5, pp 526 - 533PublisherJAI Press
KCI
미디어, 지각된 위험 특성, 위험 인식의 관계에 대한 연구발암물질 위험 이슈를 중심으로Go to Linkopen access

좌보경; 윤문영; 백혜진

ArticleIssue Date2013Citation홍보학연구, v.17, no.4, pp.72 - 109Publisher한국PR학회
KCI
신뢰적 정보원과 설득적 메시지를 통한IBK 기업은행의 성공적 마케팅 커뮤니케이션 사례Go to Link

한상필; 손영석

ArticleIssue Date2013Citation광고학연구, v.24, no.8, pp 301 - 310Publisher한국광고학회
KCI
VOD 광고와 실시간 방송광고 효과비교: 광고시청 상황과 게재위치를 중심으로Go to Link

한상필; 유승엽; 김나미

ArticleIssue Date2013Citation한국심리학회지: 소비자·광고, v.14, no.4, pp 655 - 680Publisher한국소비자·광고심리학회
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