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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 361 to 380 of 537

KCI
기업 커뮤니케이션에서 소셜 미디어의 활용가능성:의제설정과 소셜 프레즌스를 중심으로Go to Link

김병희; 한상필

ArticleIssue Date2011Citation광고학연구, v.22, no.4, pp 91 - 113Publisher한국광고학회
KCI
기업의 사전 명성과 위기 커뮤니케이션 전략이 위기 발생 후 명성과 위기인식에 미치는 효과 연구Go to Link

김윤진; 이현우

ArticleIssue Date2011Citation홍보학연구, v.15, no.2, pp 5 - 39Publisher한국PR학회
KCI
대학생들의 소셜미디어 이용동기가 소셜미디어 광고 이용의향에 미치는 영향Go to Link

심성욱; 김운한

ArticleIssue Date2011Citation한국광고홍보학보, v.13, no.2, pp 342 - 376Publisher한국광고홍보학회
KCI
진심으로 고객을 생각한 브랜드 e편한 세상Go to Link

김유경; 한상필; 이희복

ArticleIssue Date2011Citation광고학연구, v.22, no.3, pp 125 - 138Publisher한국광고학회
KCI
이벤트 체험의 효과 과정에서 관여와 기대, 만족의 역할에 관한 연구Go to Link

김현숙; 심성욱; 김운한

ArticleIssue Date2011Citation한국광고홍보학보, v.13, no.2, pp 198 - 227Publisher한국광고홍보학회
SSCISCOPUS
How Adolescents' Perceived Media Influence on Peers Affects Smoking DecisionsGo to Link

Paek, Hye-Jin; Gunther, Albert C.; Mcleod, Douglas M.; Hove, Thomas

ArticleIssue Date2011CitationJournal of Consumer Affairs, v.45, no.1, pp 123 - 146PublisherAmerican Council on Consumer Interests
SSCISCOPUS
Not All Nutrition Claims Are Perceived Equal: Anchoring Effects and Moderating Mechanisms in Food AdvertisingGo to Link

Paek, Hye-Jin; Yoon, Hye Jin; Hove, Thomas

ArticleIssue Date2011CitationHEALTH COMMUNICATION, v.26, no.2, pp 159 - 170PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
하울의 움직이는 성: 고령자 소피를 중심으로 고찰한 새로운 가족상Go to Link

한미정; 신경아; 안재준

ArticleIssue Date2011Citation미디어, 젠더 & 문화, no.17, pp 115 - 147Publisher한국여성커뮤니케이션학회
SSCISCOPUS
Roles of interpersonal and media socialization agents in adolescent self-reported health literacy: a health socialization perspectiveGo to Linkopen access

Paek, Hye-Jin; Reber, Bryan H.; Lariscy, Ruthann W.

ArticleIssue Date2011CitationHEALTH EDUCATION RESEARCH, v.26, no.1, pp 131 - 149PublisherOXFORD UNIV PRESS
SSCISCOPUS
Examination of Gender-role Portrayals in Television Advertising across Seven CountriesGo to Link

Paek, Hye-Jin; Nelson, Michelle R.; Vilela, Alexandra M.

ArticleIssue Date2011CitationSEX ROLES, v.64, no.3-4, pp 192 - 207PublisherSPRINGER/PLENUM PUBLISHERS
KCI
커피를 통해 보여진 광고와 마케팅의 힘 : 카페베네 사례연구Go to Link

유창조; 한상필; 최민욱

ArticleIssue Date2011Citation광고학연구, v.22, no.2, pp 177 - 191Publisher한국광고학회
KCI
소비자 주도형 온라인 브랜드 커뮤니티의 자발적 생성에 미치는 요인에 대한 탐색적 연구Go to Link

최지원; 김현칠; 한상필

ArticleIssue Date2011Citation한국심리학회지: 소비자·광고, v.12, no.1, pp 27 - 54Publisher한국소비자·광고심리학회
SCIESSCISCOPUS
Theories into practice: a content analysis of anti-smoking websitesGo to Link

Paek, Hye-Jin; Bae, Beom Jun; Hove, Thomas; Yu, Hyunjae

ArticleIssue Date2011CitationINTERNET RESEARCH, v.21, no.1, pp 5 - 25PublisherEMERALD GROUP PUBLISHING LTD
KCI
온라인광고와 비실시간 콘텐츠광고 규제를 위한 제도 개선방안Go to Link

이수범; 이희복; 한상필; 심성욱

ArticleIssue Date2011Citation광고학연구, v.22, no.1, pp 173 - 196Publisher한국광고학회
DOMESTIC
새마을금고의 TV광고 사례분석을 통한 새로운 광고전략 연구Go to Link

한상필; 정차숙

ArticleIssue Date2011Citation새마을금고연구, v.21, no.1, pp 1 - 24Publisher새마을금고연합회
KCI
화장품브랜드와 광고모델에 대한 사전지식이 신념편향, 브랜드평가, 구매충동에 미치는 영향에 관한 연구 : 휴리스틱 시스템과 자기애 성향을 중심으로Go to Link

김현숙; 한상필

ArticleIssue Date2011Citation한국광고홍보학보, v.13, no.1, pp 7 - 34Publisher한국광고홍보학회
SSCISCOPUS
Peer or expert? The persuasive impact of YouTube public service announcement producersGo to Link

Paek, Hye-Jin; Hove, Thomas; Jeong, Hyun Ju; Kim, Mikyoung

ArticleIssue Date2011CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.1, pp 161 - 188PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The multidimensional nature and brand impact of user-generated ad parodies in social mediaGo to Link

Vanden Bergh, Bruce G.; Lee, Mira; Quilliam, Elizabeth T.; Hove, Thomas

ArticleIssue Date2011CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.1, pp 103 - 131PublisherWORLD ADVERTISING RESEARCH CENTER
SSCIAHCISCOPUS
Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responsesGo to Linkopen access

Paek, Hye-Jin; Kim, Kyongseok; Hove, Thomas

ArticleIssue Date2010CitationHEALTH EDUCATION RESEARCH, v.25, no.6, pp 1085 - 1099PublisherOXFORD UNIV PRESS
KCICANDI
강남역 미디어폴에 관한 연구: 소비자 태도와 이용행태Go to Link

심성욱

ArticleIssue Date2010CitationOOH광고학연구, v.7, no.4, pp 187 - 211Publisher한국OOH광고학회
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