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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 421 to 440 of 537

KCI
온라인 커뮤니티 이용을 통한 사회적 자본이에너지 절약 행동의도에 미치는 영향에 관한 연구Go to Link

신경아; 한미정

ArticleIssue Date2009Citation한국광고홍보학보, v.11, no.3, pp 126 - 158Publisher한국광고홍보학회
KCI
국내 광고효과조사의 현황과 문제점 : 광고회사 실무자 설문조사를 중심으로Go to Link

한상필

ArticleIssue Date2009Citation광고학연구, v.20, no.3, pp 123 - 144Publisher한국광고학회
KCICANDI
옥외광고 측면에서 승강장 광고 접촉형태에 대한 연구 : 중앙차로승강장 중심으로

서우범; 심성욱; 한상필

ArticleIssue Date2009Citation옥외광고연구, v.6, no.2, pp 47 - 76Publisher한국OOH광고학회
SCIE
Social laws of competition for journalistic authorityGo to Link

Thomas Britten Hove

ArticleIssue Date2009CitationJournal of Mass Media Ethics, v.24, no.2, pp 164 - 172PublisherLawrence Erlbaum Associates, Inc.
KCI
의류 선도매장(Flagship Store)에서의 브랜드 체험유형이 소비자-브랜드 관계와 브랜드 자산에 미치는 영향Go to Linkopen access

김지선; 한상필

ArticleIssue Date2009Citation한국심리학회지: 소비자·광고, v.10, no.2, pp 209 - 227Publisher한국소비자·광고심리학회
KCI
인터랙티브 TV광고 수용에 관한 연구 :플로우 이론, 상호작용성, 기술수용모델 확장을 중심으로Go to Link

심성욱

ArticleIssue Date2009Citation광고연구, no.83, pp 63 - 97Publisher한국방송광고공사
KCI
국내 라디오방송의 채널 브랜드와 방송 품질에 관한 연구 : CBS, MBS, SBS, TBS 라디오방송을 중심으로Go to Link

김양원; 한상필

ArticleIssue Date2009Citation광고학연구, v.20, no.2, pp 221 - 240Publisher한국광고학회
SCIESCOPUS
Consumer Responses to Mattel Product Recalls Posted on Online Bulletin Boards: Exploring Two Types of EmotionGo to Link

Choi, Yoonhyeung; Lin, Ying-Hsuan

ArticleIssue Date2009CitationJOURNAL OF PUBLIC RELATIONS RESEARCH, v.21, no.2, pp 198 - 207PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
FOREIGN
The filter, the alarm system, and the sounding board: Critical and warning functions of the public sphereGo to Link

Thomas Britten Hove

ArticleIssue Date2009CitationCommunication and Critical / Cultural Studies, v.6, no.1, pp 19 - 38PublisherRoutledge
SCIESCOPUS
Consumer response to crisis: Exploring the concept of involvement in Mattel product recallsGo to Link

Choi, Yoonhyeung; Lin, Ying-Hsuan

ArticleIssue Date2009CitationPUBLIC RELATIONS REVIEW, v.35, no.1, pp 18 - 22PublisherELSEVIER SCIENCE INC
KCI
우리나라 PPL 규제에 관한 재논의 및 발전적인 방향성 연구 : 전문가 델파이 서베이 및 심층집단인터뷰 결과를 중심으로Go to Link

박종민; 박재진; 한상필

ArticleIssue Date2009Citation광고학연구, v.20, no.1, pp 7 - 21Publisher한국광고학회
KCI
텔레비전 광고효과에 미치는 이월효과 영향력 측정모형 비교연구Go to Link

주대홍; 한상필

ArticleIssue Date2009Citation광고학연구, v.20, no.1, pp 253 - 267Publisher한국광고학회
SCIESCOPUS
Playing With Food: Content Analysis of Food AdvergamesGo to Link

Lee, Mira; Choi, Yoonhyeung; Quilliam, Elizabeth Taylor; Cole, Richard T.

ArticleIssue Date2009CitationJOURNAL OF CONSUMER AFFAIRS, v.43, no.1, pp 129 - 154PublisherWILEY
SCIESCOPUS
The Matching Effect of Brand and Sporting Event Personality: Sponsorship ImplicationsGo to Link

Lee, Hyung-Seok; Cho, Chang-Hoan

ArticleIssue Date2009CitationJOURNAL OF SPORT MANAGEMENT, v.23, no.1, pp 41 - 64PublisherHUMAN KINETICS PUBL INC
KCI
여대생 절주 캠페인 전략 수립을 위한 음주행동 영향 요인 분석 : 계획된 행동이론을 적용한 여대생 음주행동 이해Go to Link

심성욱; 손영곤; 이진우

ArticleIssue Date2009Citation한국광고홍보학보, v.11, no.1, pp 204 - 247Publisher한국광고홍보학회
SCIESCOPUS
Communicative Implications of Kant's Aesthetic TheoryGo to Link

Hove, Thomas

ArticleIssue Date2009CitationPHILOSOPHY AND RHETORIC, v.42, no.2, pp 103 - 114PublisherPENN STATE UNIV PRESS
KCI
『광고연구』 20년 내용분석: 창간호부터 80호까지 『광고연구』의 내용분석과 연구경향Go to Link

한상필

ArticleIssue Date2008Citation광고연구, pp 439 - 459Publisher한국광고홍보학회
KCI
모바일 광고 회피 행동에 영향을 미치는 요인에 관한 연구Go to Linkopen access

최인규; 한상필

ArticleIssue Date2008Citation한국심리학회지: 소비자·광고, v.9, no.3, pp 523 - 547Publisher한국소비자·광고심리학회
SCIESCOPUS
Moderating Roles of Primary Social Influences in the Relationship Between Adolescent Self-Reported Exposure to Antismoking Messages and Smoking IntentionGo to Link

Paek, Hye-Jin

ArticleIssue Date2008CitationHEALTH COMMUNICATION, v.23, no.6, pp.526 - 537PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCICANDI
아일랜드형 버스쉘터광고의 효과에 관한 연구 -강남지역을 중심으로-Go to Link

심성욱; 신일기

ArticleIssue Date2008CitationOOH광고학연구, v.5, no.3, pp 5 - 26Publisher한국OOH광고학회
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