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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 301 to 320 of 537

KCI
뉴시니어로서의 베이비붐세대: 은퇴 후 삶에 대한 지향과 성공적인 적응을 위한 콘텐츠 수요에 관한 연구Go to Link

신경아; 한미정

ArticleIssue Date2013Citation미디어, 젠더 & 문화, no.25, pp 113 - 144Publisher한국여성커뮤니케이션학회
SCOPUS
The dimensions of nation brand personality: A study of nine countriesGo to Link

Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith

ArticleIssue Date2013CitationCorporate Reputation Review, v.16, no.1, pp 34 - 47PublisherPalgrave Macmillan Ltd.
SSCISCOPUS
Newspaper Portrayals of Child Abuse: Frequency of Coverage and Frames of the IssueGo to Link

Hove, Thomas; Paek, Hye-Jin; Isaacson, Thomas; Cole, Richard T.

ArticleIssue Date2013CitationMASS COMMUNICATION AND SOCIETY, v.16, no.1, pp 89 - 108PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
국내외 광고제 수상작의 크리에이티비티 표현 요소에 관한 연구Go to Link

김운한; 심성욱; 이현우

ArticleIssue Date2013Citation한국광고홍보학보, v.15, no.1, pp 116 - 154Publisher한국광고홍보학회
OTHER
A multimethod approach to evaluating social media campaign effectivenessGo to Link

Paek, H.-J.; Hove, T.; Cole, R.T.

ArticleIssue Date2013CitationProceedings of the Annual Hawaii International Conference on System Sciences, pp 1570 - 1579PublisherIEEE
SSCISCOPUS
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorshipGo to Link

Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A.; Lee, Ki-Young

ArticleIssue Date2013CitationInternational Journal of Advertising, v.32, no.2, pp 301 - 317PublisherHolt, Rinehart and Winston
KCI
고속도로 야립광고가 수용자에게 미치는 효과 연구Go to Link

심성욱; 김미정; 박정선

ArticleIssue Date2012Citation광고연구, no.95, pp 318 - 348Publisher한국광고홍보학회
KCI
광고의 새로운 개념 재정립을 위한 시론Go to Link

김병희; 한상필

ArticleIssue Date2012Citation광고연구, no.95, pp 248 - 282Publisher한국광고홍보학회
KCI
계획된 행동이론을 적용한 사회인지적 행동 모델의 유용성에 대한 메타분석Go to Link

손영곤; 이병관

ArticleIssue Date2012Citation한국언론학보, v.56, no.6, pp 127 - 161Publisher한국언론학회
KCI
공중의 정서가 기업 위기 커뮤니케이션에 미치는 영향에 관한 연구Go to Link

정현; 최윤형

ArticleIssue Date2012Citation광고연구, no.95, pp 349 - 371Publisher한국광고홍보학회
KCI
이동통신 환경 변화에 따른 ‘생각대로 T’ 브랜드 관리 전략 : ‘현실을 넘다’ 광고캠페인을 중심으로Go to Link

한상필; 김미정

ArticleIssue Date2012Citation광고학연구, v.23, no.8, pp 187 - 197Publisher한국광고학회
SSCISCOPUS
Social Cognitive Factors and Perceived Social Influences That Improve Adolescent eHealth LiteracyGo to Link

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2012CitationHEALTH COMMUNICATION, v.27, no.8, pp 727 - 737PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Between Complacency and Paternalism: Ethical Controversies over Influencing Political and Consumer ChoiceGo to Link

Hove, Thomas

ArticleIssue Date2012CitationANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, v.644, pp 272 - 279PublisherSAGE PUBLICATIONS INC
KCI
텔레비전 광고 콘텐츠에 묘사된 외국인 모델의 특성 분석 : 다문화 마케팅을 위한 탐색적 접근Go to Link

김문희; 문영숙; 김병희

ArticleIssue Date2012Citation광고학연구, v.23, no.8, pp 7 - 30Publisher한국광고학회
KCI
온라인뉴스 확산행동 혹은 의견 게재행동에 참여하는 이용자 특성에 대한 연구Go to Link

고영재; 신경아; 한미정

ArticleIssue Date2012Citation홍보학연구, v.16, no.4, pp 119 - 164Publisher한국PR학회
SSCISCOPUS
Sporting event personality: Scale development and sponsorship implicationsGo to Link

Lee, H.-S.; Cho, C.-H.

ArticleIssue Date2012CitationInternational Journal of Sports Marketing and Sponsorship, v.14, no.1, pp 51 - 68PublisherInternational Marketing Reports Ltd
KCI
인터넷 배너 광고의 노출효과에 관한 연구:영화 업종의 실 집행 캠페인Go to Link

한상필; 김병조; 김동현; 김수범; 이지선

ArticleIssue Date2012Citation광고학연구, v.23, no.7, pp 155 - 171Publisher한국광고학회
KCI
총광고비 집계방법 분석을 통한 광고 범위의 재정립Go to Link

김병희; 한상필

ArticleIssue Date2012Citation광고학연구, v.23, no.7, pp 61 - 91Publisher한국광고학회
SSCISCOPUS
How Media Campaigns Influence Children's Physical Activity: Expanding the Normative Mechanisms of the Theory of Planned BehaviorGo to Link

Paek, Hye-Jin; Oh, Hyun Jung; Hove, Thomas

ArticleIssue Date2012CitationJournal of Health Communication, v.17, no.8, pp 869 - 885PublisherTaylor & Francis
KCI
TV드라마에 나타난 한국 베이비붐세대의 표상Go to Link

한미정; 신경아

ArticleIssue Date2012Citation방송과 커뮤니케이션, v.13, no.3, pp 5 - 44Publisher한국방송학회
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