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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 381 to 400 of 537

KCI
What Happens When the Apple Sponsors the Orange? : Congruent and Incongruent Matches of Brands with Events and Image Transfer EffectGo to Link

Kim, Dae-Hee; Shim, Sung Wook; Kim, Jinsoo

ArticleIssue Date2010Citation광고학연구, v.21, no.6, pp 183 - 205Publisher한국광고학회
KCI
광고인의 광고댓글 평가가 일반인의 광고태도와 참여의도에 미치는 영향Go to Link

지원배; 한상필

ArticleIssue Date2010Citation광고학연구, v.21, no.6, pp 57 - 80Publisher한국광고학회
SSCIAHCISCOPUS
How food ads communicate 'health' with children: a content analysis of Korean television commercialsGo to Link

Moon, Young Sook

ArticleIssue Date2010CitationASIAN JOURNAL OF COMMUNICATION, v.20, no.4, pp 456 - 476PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCIAHCISCOPUS
Promoting Health (Implicitly)? A Longitudinal Content Analysis of Implicit Health Information in Cigarette Advertising, 1954-2003Go to Link

Paek, Hye-Jin; Reid, Leonard N.; Choi, Hojoon; Jeong, Hyun Ju

ArticleIssue Date2010CitationJOURNAL OF HEALTH COMMUNICATION, v.15, no.7, pp 769 - 787PublisherTAYLOR & FRANCIS INC
SSCIAHCISCOPUS
The Emerging Landscape of Health Communication in Asia: Theoretical Contributions, Methodological Questions, and Applied CollaborationsGo to Link

Paek, Hye-Jin; Lee, Annisa Lai; Jeong, Se-Hoon; Wang, Jing; Dutta, Mohan J.

ArticleIssue Date2010CitationHEALTH COMMUNICATION, v.25, no.6-7, pp 552 - 559PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
개인의 e-헬스 리터러시(e-Health Literacy)가 의사－환자 커뮤니케이션에 미치는 영향Go to Link

이병관; 변웅준; 임주리

ArticleIssue Date2010Citation사이버커뮤니케이션학보, v.27, no.3, pp 89 - 125Publisher사이버커뮤니케이션학회
KCI
어린이 대상 식품광고의 현황과 내용분석 연구Go to Link

한상필; 지원배

ArticleIssue Date2010Citation광고학연구, v.21, no.4, pp 95 - 114Publisher한국광고학회
SSCIAHCISCOPUS
THINK ABOUT HIM THIS WAY: PRIMING, NEWS MEDIA, AND SOUTH KOREANS' EVALUATION OF THE PRESIDENTGo to Link

Kim, Sei-Hill; Han, Miejeong; Scheufele, Dietram A.

ArticleIssue Date2010CitationINTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH, v.22, no.3, pp 299 - 319PublisherOXFORD UNIV PRESS
SSCIAHCISCOPUS
Theory-Based Approaches to Understanding Public Emergency Preparedness: Implications for Effective Health and Risk CommunicationGo to Link

Paek, Hye-Jin; Hilyard, Karen; Freimuth, Vicki; Barge, J. Kevin; Mindlin, Michele

ArticleIssue Date2010CitationJOURNAL OF HEALTH COMMUNICATION, v.15, no.4, pp 428 - 444PublisherTAYLOR & FRANCIS INC
KCI
진심으로 지어진 캠페인의 힘 - 대림 e편한세상 ‘진심이 짓는다’Go to Link

한상필; 최민욱

ArticleIssue Date2010Citation광고학연구, v.21, no.3, pp 157 - 170Publisher한국광고학회
KCI
대학평가가 대학의 이미지 변화에 미치는 영향에 관한 연구Go to Link

김순우; 조병량; 한상필

ArticleIssue Date2010Citation언론과학연구, v.10, no.2, pp 139 - 178Publisher한국지역언론학회
KCI
초고령사회 일본의 TV방송 콘텐츠 및 시청자 분석을 통한 고령 시청자 연구Go to Link

한미정

ArticleIssue Date2010Citation방송과 커뮤니케이션, v.11, no.1, pp 155 - 186Publisher한국방송학회
SSCIAHCISCOPUS
Examination of Media Channels and Types as Health Information Sources for Adolescents: Comparisons for Black/White, Male/Female, Urban/RuralGo to Link

Lariscy, Ruthann Weaver; Reber, Bryan H.; Paek, Hye-Jin

ArticleIssue Date2010CitationJOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.54, no.1, pp 102 - 120PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCIAHCISCOPUS
A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco ControlGo to Link

Kim, Kyongseok; Paek, Hye-Jin; Lynn, Jordan

ArticleIssue Date2010CitationHEALTH COMMUNICATION, v.25, no.2, pp 97 - 106PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCICANDI
옥외광고 효과측정을 위한 대안 모델 개발과 실증연구 - 서울지역 옥상광고를 중심으로 -Go to Link

권규승; 한상필

ArticleIssue Date2010CitationOOH광고학연구, v.7, no.1, pp 77 - 104Publisher한국OOH광고학회
KCI
경기불황기 광고 활성화 방안 연구Go to Link

한상필; 차유철; 이희복

ArticleIssue Date2010Citation커뮤니케이션학 연구, v.18, no.1, pp 223 - 246Publisher한국커뮤니케이션학회
KCI
유명인의 광고 중복 출연이 광고효과에 미치는 영향에 관한 연구Go to Link

서덕영; 한상필

ArticleIssue Date2010Citation한국심리학회지: 소비자·광고, v.11, no.1, pp 1 - 17Publisher한국소비자·광고심리학회
KCI
FTA시대, 한국 광고산업의 국제경쟁력 강화 방안 연구 : 한․미 FTA를 중심으로Go to Link

한상필

ArticleIssue Date2010Citation광고학연구, v.21, no.1, pp 99 - 112Publisher한국광고학회
KCI
불황기 전후의 TV광고 표현방법 차이에 따른 광고효과 비교 연구Go to Link

주대홍; 한상필

ArticleIssue Date2010Citation광고학연구, v.21, no.1, pp 259 - 272Publisher한국광고학회
KCI
기업 위기 상황에서의 환심 사기 전략의 효과Go to Link

이현우; 김소윤; 손승우

ArticleIssue Date2010Citation홍보학연구, v.14, no.1, pp 5 - 32Publisher한국PR학회
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