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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)124

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Collection's Items (Sorted by Issue Date in Descending order): 21 to 40 of 124

SCIESSCISCOPUS
Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemicGo to Linkopen access

Paek, Hye-Jin; Hove, Thomas Britten

ArticleIssue Date2023CitationFrontiers in Public Health, v.10, pp 1 - 10PublisherFrontiers Media S.A.
KCI
확진보다 무서운 낙인? 유행시기별 코로나19 보도 헤드라인에 나타난 낙인 양상 분석Go to Link

오준혁; 이보윤; 최미연; 최윤형

ArticleIssue Date2023Citation한국광고홍보학보, v.25, no.1, pp 45 - 85Publisher한국광고홍보학회
SSCI
Global media ethics, the good life, and justiceGo to Link

Hove, Thomas

ArticleIssue Date2023CitationCommunication Theory, v.33, no.1, pp 53 - 60PublisherOxford University Press
KCI
공익광고 효과추정을 위한 베이지안 구조 시계열 모델의 적용: 텔레비전 금연 캠페인의 인과효과 추정Go to Link

마혜현; 이병관

ArticleIssue Date2022Citation광고학연구, v.33, no.8, pp 7 - 30Publisher한국광고학회
KCI
택시표시등광고 효과에 관한 연구 : 아이트래커 측정 및 인식조사를 중심으로

심성욱

ArticleIssue Date2022Citation한국광고홍보학보, v.24, no.4, pp.313 - 346Publisher한국광고홍보학회
SCIESSCISCOPUS
Cyberharassment Victimization on Three Continents: An Integrative ApproachGo to Linkopen access

Mikkola, Marko; Ellonen, Noora; Kaakinen, Markus; Savolainen, Iina; Sirola, Anu; Zych, Izabela; Paek, Hye-Jin; Oksanen, Atte

ArticleIssue Date2022CitationInternational Journal of Environmental Research and Public Health, v.19, no.19, pp 1 - 15PublisherMultidisciplinary Digital Publishing Institute (MDPI)
KCI
A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility SocietyGo to Link

한상필

ArticleIssue Date2022Citation한국융합학회논문지, v.13, no.5, pp 137 - 143Publisher한국융합학회
KCI
청소년의 페이스북과 틱톡의 이용동기에 따른 광고태도와 광고수용의도, 공유의도에 관한 연구Go to Link

전민희; 심성욱

ArticleIssue Date2022Citation광고PR실학연구, v.15, no.2, pp 152 - 180Publisher한국광고PR실학회
KCI
한국 소셜 미디어 인플루언서 연구의 내용분석Go to Link

최윤우; 한상필

ArticleIssue Date2022Citation한국융합학회논문지, v.13, no.4, pp 163 - 170Publisher한국융합학회
KCI
소셜미디어 틱톡의 특성이 광고효과에 미치는 영향 : 매체태도와 지각된 침입성의 조절변인을 중심으로Go to Link

란디; 전민희; 조영; 심성욱

ArticleIssue Date2022Citation한국광고홍보학보, v.24, no.2, pp 237 - 274Publisher한국광고홍보학회
KCI
탄소중립 정책 공유의도와 정책 참여의도에 미치는 영향 요인 : 통합기술수용모형과 가치기반모형을 활용한 탐색적 연구Go to Link

손위수; 한미정

ArticleIssue Date2022Citation한국광고홍보학보, v.24, no.2, pp 121 - 160Publisher한국광고홍보학회
KCI
소유에서 공유로, 미디어 리터러시 역량에 따른 공유소비지속이용의도 연구: 지각된 가치와 신뢰도의 매개효과를 중심으로Go to Link

최미연; 류쩌하오; 이형석

ArticleIssue Date2022Citation광고연구, no.132, pp 133 - 165Publisher한국광고홍보학회
KCI
지속가능경영보고서의 중요성 분석을 통해 바라본 지속가능경영 이슈와 10년의 변화Go to Link

최윤형; 이기호; 이상명

ArticleIssue Date2022CitationKorea Business Review, v.26, no.1, pp 125 - 148Publisher한국경영학회
SSCISCOPUS
Media Ethics, Moral Controversies, and the Sociology of CritiqueGo to Link

Thomas Britten Hove

ArticleIssue Date2021CitationCommunication Theory, v.31, no.4, pp.884 - 904PublisherOxford University Press
KCI
A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence EducationGo to Link

한상필; 최윤슬

ArticleIssue Date2021Citation한국융합학회논문지, v.12, no.11, pp 235 - 245Publisher한국융합학회
KCI
비문법적 광고카피의 효과 및 광고가치에 관한 탐색적 연구 - 카피 친숙도, 브랜드 사전 태도를 중심으로 -Go to Link

김운한; 이현우

ArticleIssue Date2021Citation영상문화콘텐츠연구, v.24, pp 91 - 116Publisher영상문화콘텐츠연구원
SSCISCOPUS
The role of online group norms and social identity in youth problem gamblingGo to Linkopen access

Savolainen, Iina; Oksanen, Atte; Kaakinen, Markus; Sirola, Anu; Zych, Izabela; Paek, Hye-Jin

ArticleIssue Date2021CitationCOMPUTERS IN HUMAN BEHAVIOR, v.122, pp 1 - 8PublisherPERGAMON-ELSEVIER SCIENCE LTD
KCI
기부자 스튜어드십의 국내적용 타당성과 기부지속행위에 관한 연구Go to Link

차경심; 이현우; 김동성

ArticleIssue Date2021Citation한국소통학보, v.20, no.3, pp 375 - 422Publisher한국소통학회
SCIESSCISCOPUS
The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country StudyGo to Linkopen access

Vuorinen, Ilkka; Oksanen, Atte; Savolainen, Iina; Sirola, Anu; Kaakinen, Markus; Paek, Hye-Jin; Zych, Izabela

ArticleIssue Date2021CitationInternational Journal of Environmental Research and Public Health, v.18, no.13, pp 1 - 11PublisherMultidisciplinary Digital Publishing Institute (MDPI)
SCOPUSESCI
Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South KoreaGo to Linkopen access

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2021CitationJOURNAL OF CREATIVE COMMUNICATIONS, v.16, no.2, pp 213 - 221PublisherSAGE PUBLICATIONS INC
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