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1. Journal Articles(COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles)537

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Collection's Items (Sorted by Issue Date in Descending order): 321 to 340 of 537

KCI
1인 창조기업의 광고콘텐츠산업 적용에 관한 연구 : 기술 및 경영 자원 요인을 중심으로Go to Link

심성욱; 김운한

ArticleIssue Date2012Citation광고학연구, v.23, no.6, pp 53 - 81Publisher한국광고학회
KCICANDI
브랜드 관련정보에 대한 사전지식이 광고메시지 타당성 평가에 미치는 영향Go to Link

김현숙; 한상필

ArticleIssue Date2012Citation광고PR실학연구, v.5, no.2, pp 88 - 111Publisher한국광고PR실학회
KCI
광고게임의 현황과 특성에 관한 탐색적 연구Go to Link

문영숙; 이미라

ArticleIssue Date2012Citation광고학연구, v.23, no.6, pp 83 - 106Publisher한국광고학회
SCIE
Evaluation of the Joint Association of Screen Time and Junk Food Consumption on Childhood AdiposityGo to Link

Montoye, Alexander H.; Hayes, Heather; Pfeiffer, Karin A.; Carlson, Joe; Eisenmann, Joe C.; Alaimo, Katherine; Paek, Hye-Jin

ArticleIssue Date2012CitationJournal of General Internal Medicine, v.27, no.suppl.2, pp 542 - 542PublisherBlackwell Publishing Inc.
SSCISCOPUS
Determinants of Underage College Student Drinking: Implications for Four Major Alcohol Reduction StrategiesGo to Link

Paek, Hye-Jin; Hove, Thomas

ArticleIssue Date2012CitationJournal of Health Communication, v.17, no.6, pp 659 - 676PublisherTaylor & Francis
KCI
디지털 사이니지와 QR코드활용에 관한 연구Go to Link

심성욱; 고아한

ArticleIssue Date2012Citation광고학연구, v.23, no.5, pp 187 - 214Publisher한국광고학회
KCI
금연을 위한 공익광고 캠페인에 있어서 청소년 수용자의 심리적 저항에 대한 연구Go to Link

김현숙; 이현우

ArticleIssue Date2012Citation한국광고홍보학보, v.14, no.3, pp 5 - 32Publisher한국광고홍보학회
SCOPUS
Product, personality or prose? Testing functional matching effects in advertising persuasionGo to Link

Paek, Hye-Jin; Choi, Hojoon; Nelson, Michelle R.

ArticleIssue Date2012CitationJournal of Current Issues and Research in Advertising, v.32, no.2, pp 11 - 26PublisherTaylor and Francis Ltd.
SCOPUS
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting adsGo to Link

Paek, Hye-Jin; Nelson, Michelle R.

ArticleIssue Date2012CitationJournal of Current Issues and Research in Advertising, v.31, no.2, pp 75 - 90PublisherTaylor and Francis Ltd.
SCOPUS
Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcementsGo to Link

Lee, Hyung-Seok; Park, Jin Seong

ArticleIssue Date2012CitationJournal of Medical Marketing, v.12, no.2, pp 73 - 80PublisherHenry Stewart Publications
SSCIAHCISCOPUS
When Distant Others Matter More: Perceived Effectiveness for Self and Other in the Child Abuse PSA ContextGo to Link

Paek, Hye-Jin; Hove, Thomas; Kim, Mikyoung; Jeong, Hyun Ju; Dillard, James Price

ArticleIssue Date2012CitationMEDIA PSYCHOLOGY, v.15, no.2, pp 148 - 174PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SCOPUS
'Thinking and feeling' products and 'utilitarian and value-expressive' appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB modelGo to Link

Choi, H.; Yoon, H.J.; Paek, H.-J.; Reid, L.N.

ArticleIssue Date2012CitationJournal of Marketing Communications, v.18, no.2, pp.91 - 111
SSCISCOPUS
Attention cycles and the H1N1 pandemic: a cross-national study of US and Korean newspaper coverageGo to Link

Oh, Hyun Jung; Hove, Thomas; Paek, Hye-Jin; Lee, Byoungkwan; Lee, Hyegyu; Song, Sun Kyu

ArticleIssue Date2012CitationASIAN JOURNAL OF COMMUNICATION, v.22, no.2, pp 214 - 232PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
식품위기 위험 보도의 특징 분석 - 멜라민 사례를 중심으로Go to Link

최윤형; 신경아

ArticleIssue Date2012Citation한국광고홍보학보, v.14, no.2, pp 207 - 241Publisher한국광고홍보학회
KCI
영화관람객의 라이프스타일 유형에 따른 극장광고 효과 및 영화이용행태에 관한 연구Go to Link

김윤희; 심성욱; 김운한

ArticleIssue Date2012Citation광고연구, no.92, pp 267 - 299Publisher한국광고홍보학회
KCICANDI
인터랙티브광고 형식규제정책에 관한 탐색적 연구Go to Link

권오범; 한상필

ArticleIssue Date2012Citation사회과학연구, v.24, no.2, pp 263 - 304Publisher국민대학교 사회과학연구소
KCI
온라인 브랜드 커뮤니티 특성과 자기결정성이 브랜드 자산에 미치는 영향에 관한 연구Go to Link

최수형; 한상필

ArticleIssue Date2012Citation한국심리학회지: 소비자·광고, v.13, no.1, pp 41 - 62Publisher한국소비자·광고심리학회
SCOPUS
Attribute agenda setting, priming and the media's influence on how to think about a controversial issueGo to Link

Kim, Sei-Hill; Han, Miejeong; Choi, Doo-Hun; Kim, Jeong-Nam

ArticleIssue Date2012CitationInternational Communication Gazette, v.74, no.1, pp 43 - 59PublisherSage Publications.
SCOPUS
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content AnalysisGo to Link

Paek, H.-J.; Reid, L.N.; Jeong, H.J.; Choi, H.; Krugman, D.

ArticleIssue Date2012CitationHealth Marketing Quarterly, v.29, no.1, pp.1 - 17PublisherInforma UK Limited
KCI
소비자 애국심, 국가 이미지, 기업이미지가 국제광고효과에 미치는 영향에 관한 연구 - 인도 대상 한국기업의 광고를 중심으로Go to Link

오정한; 한상필

ArticleIssue Date2012Citation한국광고홍보학보, v.14, no.1, pp 70 - 96Publisher한국광고홍보학회
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